Flexibility is Key to Long Term Succes (changeable graphics)

September 2, 2010 in Graphic Design, Marketing, Vehicle Graphics | No comments

Why you should consider changeable graphics.
by Derek Creavalle

In most cases business owners invest in vehicle graphics to promote and market their business. Their vehicle is used as the medium for displaying and communicating their message or offer.

In a sense it is no different from any other form of marketing such as a website, flyer, magazine or newspaper ad or billboard.

The Challenge

Most advertising media offer the flexibility to change or tweak the message monthly or weekly. This is an important part of running an effective marketing campaign since minor tweaks to a message can have a significant impact on the success of the campaign.

Changing your vehicle graphics or parts of the graphics can be extremely expensive, as it is typically designed as a long term solution. Since you are not be able to change or test different variables however, their is no way of knowing if you are getting the most for your marketing dollars.

This has always been a big challenge for most owners as well as designers of vehicle graphics since they only have one one shot to get it right.

In an effort to address this challenge we have done extensive research and experimentation with different materials, designs and installation techniques in an effort to provide changeable graphics for our clients at a reasonable price..

As a result of our testing success we now offer our customers the option of changing the message… or parts of their graphics… as often as they wish… for a minimal additional charge.

You now have the same flexibility to test, change and refine you message or offering as any other form of marketing.

You may also run monthly promotions on your vehicle for significantly less than any other form of advertising.

How is this accomplished?

Depending upon the vehicle and design we use a number of different techniques such as:

– removable graphics
- window graphics
- removable lettering
- changeable areas
- magnetic graphics
- graphic overlays

Conclusion:

You now have a powerful low cost marketing solution with the added flexibility to change and refine your message and maximize your marketing investment.

To your success,

Derek Creavalle
Vehicle Graphics Academy

www.vehiclegraphicsacademy.com